Cooling Blanket FB Influencer Promotion Material
1. 60s Short Video Script
This part is required to be shown in full within the video content. Script reading is acceptable.
Video Style: Real daily review, pain point oriented, natural grass-planting, energy-saving & human-pet dual-use positioning
Scene 1: Opening Pain Point Hook (0-10s)
Summer nights are the worst! Regular blankets are way too hot, and traditional double-layer cooling blankets are always bulky, layered, stuffy and easy to trap sweat. They make you feel sticky and uncomfortable all night long!
Scene 2: Product Launch & Core Selling Points (10-25s)
This single-layer double-sided cooling blanket solves all your summer sleeping problems! It’s a perfect match for your AC and fan. You don’t need ultra-low AC temperature to stay cool, which saves power and is eco-friendly without catching a cold. It’s super comfortable for sleeping humans and also loved by dogs and pets to stay cool in summer!
Scene 3: Single-Layer Double-Sided Advantage Display (25-35s)
Different from those heavy double-layer blankets, this blanket adopts an integrated single-layer double-sided cooling design, ultra-thin, lightweight and zero burden with no layered gaps or heat trapping. Both sides bring the same great cooling feeling with excellent air permeability, perfect for family sleep and pet rest in hot summer!
Scene 4: Q-MAX Professional Cooling Principle (35-48s)
Real cooling is certified by Q-MAX value! Built-in heat-conducting ceramic particles take away body heat instantly with real physical cooling. Breathable, no heat or sweat accumulation for long-lasting cool comfort!
Scene 5: Summary & Amazon Conversion Guide (48-60s)
Energy-saving, eco-friendly and versatile for both humans and pets! The premium single-layer double-sided cooling fabric is ultra-breathable, durable and sweat-proof. It’s a must-have summer essential for home and pet cooling. Click the link in bio to order on Amazon now!
2. Influencer Shooting Guidelines
1. Core Shooting Scene Requirements (Cozy Homely Style, Human & Pet Scenes)
Keep the overall shooting style warm, relaxed and homely, avoid rigid posing. First, fully shoot scenarios with air conditioners and fans to intuitively show the product’s advantages of power saving, low carbon and constant-temperature comfort. Second, for pet scenes, shoot you holding a puppy with the cooling blanket covering both you and the pet. Match with gentle daily actions like relaxing at home or petting the puppy naturally to create a cozy vibe. Show the human & pet dual-use feature naturally without deliberate close-up pet shots, fitting real daily home life.
2. Single Product Advantage Display Requirements
Focus on showing the product’s core advantages: integrated single-layer design, ultra-light & non-bulky, double-sided available, breathable and no heat trapping. Adopt multi-angle shooting methods, including flat lay, folding, body wearing and pet resting on the blanket. Show the product’s light weight, soft texture and premium appearance to intuitively present its excellent breathability and cool, sweat-free using experience.
3. Fabric Texture Close-Up Requirements
Take clear close-up shots of the fabric texture. Touch and rub the blanket with hands to show its smooth and delicate texture. Demonstrate the instant cooling effect by gently pressing the fabric, visually presenting the professional Q-MAX cooling performance and air permeability for the audience.
4. Narration Rules (Avoid False Promotion)
Do not over-promote or claim active refrigeration. Uniformly introduce the product as physical passive heat dissipation and cooling. Naturally promote the pet-use feature: this blanket is not only suitable for human summer cooling, but also an ideal summer cooling tool for pets, perfect for pets to rest and relieve summer heat.
5. Traffic & Conversion Guidance Rules
Guide viewers to click the bio link and jump to the Amazon store for purchase through video narration, subtitles and pinned comments. Drive external traffic to Amazon naturally without rigid promotion.
3. Core Selling Points for Video
1. Perfect Match with AC & Fan + Energy-Saving & Eco-Friendly (Core Priority)
This cooling blanket works perfectly with air conditioners and fans for all summer cooling scenarios. Made of professional heat-conductive cooling fabric, it continuously absorbs and transfers body heat passively. You no longer need to set your AC to an ultra-low temperature to stay cool, which effectively saves electricity, reduces carbon emissions, and avoids dryness and colds caused by over-cooled air. When used with a fan, air circulation is accelerated to dissipate accumulated heat on the blanket, maintaining long-lasting cooling and eliminating stuffy and hot sleeping experiences.
2. Professional Q-MAX Cooling Technology
Certified by the industry-standard Q-MAX instant cooling test. The higher the Q-MAX value, the stronger the instant cold touch. Upgraded, modified nylon cooling fabric is embedded with high-purity cooling ceramic particles to instantly take away excess body heat. It adopts physical passive cooling without any stimulation. The porous breathable structure prevents heat and sweat accumulation to keep your skin fresh all night.
3. Exclusive Single-Layer Double-Sided Design
Adopts integrated single-layer double-sided molding technology with no interlayer, no delamination, no sweat trapping, and no heat storage. Both sides are made of identical high-density cooling fabric, providing the same cold and smooth touch. No need to distinguish the front or back side for easy use. Ultra-thin and lightweight with stable cooling performance, it completely upgrades the traditional bulky, stuffy and easily damaged cooling blankets.
4. Multi-Scenario Application & Pain Point Solving
Lightweight, foldable and easy to store. Suitable for home sleep, office naps, dormitories, travel and pet resting. It solves the common problems of traditional cooling blankets, such as short cooling duration, bulky texture, stuffy heat and sticky sweat, realizing all-night dry and cool comfort for both humans and pets.